AMZ123 learned that extreme heat persisted in North America in 2026, driving rapid growth in demand for pet cooling products. A cooling pad from a brand on TikTok Shop US featured a Q-MAX value > 0.4, machine washability, a non-slip bottom, and an extra-large size suitable for large dogs. It sold 8,788 units in the last 30 days, achieving a GMV of approximately $149,300 (around 1.01 million RMB). Its cumulative GMV has exceeded 2.6 million RMB, with weekly sales surging by 158%, ranking top in the overall pet category.
It is understood that the product's rapid sales growth was mainly driven by a controversial short video with over 2.37 million views. In the video, the incorrect claim that "showering pets does not help dissipate heat" sparked widespread discussion and attracted significant attention. Combined with creators showing real user experiences, this further boosted product conversion. Data shows that about 90% of the GMV came from content-driven sales, demonstrating the viral reach and conversion potential of combining controversial topics with scenario-based content in the pet supplies niche.
Meanwhile, the European market is also seeing growing demand for similar products, such as cooling blankets and cooling collars. For cross-border sellers, it is recommended to focus on cooling accessories that feature dual human-pet utility, portability, stain resistance, and machine washability, while showcasing content centered on pet cooling in hot weather, owner usability, and outdoor portability. Furthermore, sellers should strictly standardize the labeling of cooling fabric parameters to avoid complaints caused by false advertising.
